The Blog

Insights from the
front lines of email

Expert advice on deliverability, marketing automation, and building email experiences that convert.

The Science of Adaptive Sending: Optimizing Engagement with Probability
Engineering
Andreas Hatlem6 min read

The Science of Adaptive Sending: Optimizing Engagement with Probability

Stop blasting emails at 10 AM. Learn how GetMailer's adaptive sending engine uses historical engagement data and probability models to deliver emails when your users are actually looking at their inbox.

Read article
Latest Articles
Metrics That Actually Matter: Deep Diving into Campaign Analytics
Engineering
5 min read

Metrics That Actually Matter: Deep Diving into Campaign Analytics

Stop declaring A/B test winners based on luck. We explain how our Chi-Square testing works and why you need to look beyond the Open Rate.

Andreas Hatlem
Beyond Open Rates: Using Predictive Reputation to Preempt Deliverability Issues
Deliverability
5 min read

Beyond Open Rates: Using Predictive Reputation to Preempt Deliverability Issues

Most senders find out they're blacklisted when bounces skyrocket. GetMailer's Predictive Reputation system analyzes trends to warn you days before a threshold breach.

Andreas Hatlem
The Authentication Trinity: A Technical Guide to DMARC, SPF, and DKIM Implementation
Security
8 min read

The Authentication Trinity: A Technical Guide to DMARC, SPF, and DKIM Implementation

SPF, DKIM, and DMARC aren't optional anymore. Since Google and Yahoo's 2024 updates, they are mandatory for survival. Here is exactly how to set them up.

Andreas Hatlem
Automating User Engagement: A Guide to Smart Email Workflows
Marketing
5 min read

Automating User Engagement: A Guide to Smart Email Workflows

Move beyond basic newsletters. Learn how to build behavioral email workflows that nurture leads and retain customers automatically.

Marketing Team
The Art of the Goodbye: How Automated Sunsetting Saved Our Deliverability
Engineering
5 min read

The Art of the Goodbye: How Automated Sunsetting Saved Our Deliverability

Sending to unengaged users is the fastest way to the spam folder. We explain our prioritized queuing system and why we send to your 'Fan Club' first.

Andreas Hatlem
Mastering Email Deliverability: The Ultimate Guide to Inbox Placement
Deliverability
5 min read

Mastering Email Deliverability: The Ultimate Guide to Inbox Placement

Stop landing in spam. Discover the technical and strategic secrets to achieving 99% inbox placement with proper authentication and warming strategies.

Technical Team
Stop Guessing: Why We Built Inbox Placement Testing into the Core
Deliverability
5 min read

Stop Guessing: Why We Built Inbox Placement Testing into the Core

Don't wait for the campaign report to find out you landed in Spam. We explain how our seed list testing works and why it's your best defense against the junk folder.

Andreas Hatlem
Why We Chose React for Email: Bringing Sanity to HTML Tables
Engineering
5 min read

Why We Chose React for Email: Bringing Sanity to HTML Tables

We ditched the drag-and-drop builder for code. Learn how React Email components, version control, and real-time previews make email development a joy.

Andreas Hatlem
The Boring Technology Behind Our Scaling Strategy
Engineering
5 min read

The Boring Technology Behind Our Scaling Strategy

We don't use Kubernetes for everything. Learn why our 'boring' worker architecture is the secret to our 99.99% uptime and reliability.

Andreas Hatlem
Security Is Not an Upsell: Why We Give Audit Logs to Everyone
Security
5 min read

Security Is Not an Upsell: Why We Give Audit Logs to Everyone

We don't put security behind a paywall. Learn about our granular role-based access control and why we log every single action your team takes.

Andreas Hatlem

Stay in the loop

Get the latest articles and expert insights delivered straight to your inbox. No spam, ever.

Join 2,000+ developers and marketers